- Thursday, 04 April 2013
Advertising, promotions and advertorials on MT Online
The Mature Times website is the online "voice" of the 50+ generation. Packed with news, interviews and articles, it speaks to – and for – today's "silver surfers".
Hard-hitting, informative and independent minded, no other site covers the breadth of issues and subjects that matter so much to the fastest growing user group on the net: there are over 3,000 articles there and growing... a vast resource that generates massive reader usage.
Remember: this is the web user demographic that is time rich.
Its daily updates of the news that really matters to our readers make it a "must read" site and – also like our paper – it's a platform for an articulate generation to express their views and creative output.
It also features great reader offers and competitions for visitors to enter, creating terrific sticky content.
On top of that it's packed with lifestyle articles and useful information on finance, health, fitness and beauty, property, gardening, celebrity interviews, cooking, holidays and leisure, clubs and societies, places to go and things to do. Information that our visitors want to read.
You can be a part of MT Online in a number of ways.
- We offer strategic marketing partnerships with selected organisations in each key sector to promote products and services in an imaginative and effective way. If you want to tell our web users the bigger story, this is your chance – right through to creating whole micro-sites.
- You can take advertising space in targeted sections of the web including the home page or category home pages.
- We are happy to discuss competitions, offers and sponsorship opportunities, which will promote your products, generate leads and drive traffic to your websites.
- And we can talk about advertorial opportunities – lasting from just a week through to a whole year.
But, above all, we can offer you a totally integrated marketing opportunity using our newspaper, e–newsletter and website. We are also able to offer our expert advice and experience in copywriting for this audience to achieve maximum impact.
There's a much bigger story to tell – so why not call us on 01934 864410 to see how we can help you achieve your sales and marketing objectives.
The Mature Times
By being on this website you've already seen our online medium. But of course the Mature Times is also a newspaper – in fact the UK's longest established and biggest circulation paper for the over 50s.
Established in 1991, it has developed a large, growing and very loyal readership, who regard it as THEIR newspaper, the voice of THEIR generation.
Because we are the only 50+ medium that is campaigning and news–led, we are a vital part of the agenda of the issues and concerns that affect them.
By advertising with us, you tap directly into that readership.
The paper currently has a print run of 200,000 copies each month giving a readership of well in excess of 500,000 readers each and every month across the UK. It is now the largest free to market publication in the ‘grey market’. The paper is published on a monthly basis normally on the first Wednesday of each month.
The paper, like this website, is lively, interesting and in tune with the interests of the 50+ demographic. We also have lifestyle sections on finance, property, health and fitness, leisure and travel, home and garden, and recruitment and volunteering.
So why not find out how advertising with us can boost YOUR clients' sales by downloading our PDF.
And if you want the bigger picture on how we can deliver an integrated campaign – through this website and enewsletter as well as the paper – talk directly to us on 01934 864410.
Have we got e-news for you?
Do you want to reach an ever–growing on–line audience direct via their PC?
Do you want to target the market demographic that has time to surf the internet, time to absorb your message, and – more importantly – the time to act on it?
If so, then you need to consider the power of our long-established, popular and trusted regular e–newsletter which our electronic subscribers see dropping into their inbox each and every fortnight.
Thousands of our readers receive our e–newsletter. And each month our broadcast figure grows.
It's a direct, personal and very effective way to reach those readers who have switched on to IT – achieving a huge open rate and making this a highly relevant target audience for many marketers.
There are three ways in which you can harness the MT e–newsletter to your advantage:
- Taking advertising space.
- Taking advertorial space.
- Taking a solus broadcast to our database (available 12 x per year).
- Competitions, offers and sponsorship opportunities.
In addition we can work with you on an integrated campaign, to include the paper and the website. We are also able to offer our expert advice and experience in copywriting for this audience to achieve maximum impact.
Subscribe to Mature Times