£4.87 is the average-spend on a bottle of supermarket wine. And with the recession predicted to carry on until goodness knows when that amount isn’t likely to increase any time soon – unless our Chancellor of the Exchequer decides to put up alcohol excise duty yet again. And he might – but until that time comes what exactly does an average-priced bottle of wine taste like?
Some may have an aftertaste of over-cooked jam (South African reds seem particularly prone) and some may be over-sweet (adding sugar or concentrated grape must to pad things out can work out cheaper than using 100% freshly-pressed grape juice – all allowable within the wine ‘quality’ laws of many countries) but if you can avoid these then you’ll find some perfectly nice fruity reds and refreshing whites.
But while this average labelled, stoppered and taxed supermarket bottle costs slightly less than a fiver, the actual value of the wine inside it works out at only £2.09.
And should this bottle retail for £4.79, £3.99 or even £2.99 then the wine inside will be worth even less - possibly as low as 50 pence.
So how can wine makers make a profit at these low, low prices? By mass production and investing a lot of money in modern stainless steel wine facilities that’s how. It’s not romantic, but neither is a discounted 23p tin of own-brand baked beans, and we consume vast quantities of these too.
Here’s five wines that cost less than a fiver
Tesco The Vineyards South African White
£3.29 Tesco www.tesco.com
An easy-drinking everyday blend that tastes of apple, almond and apricot crumble pudding.
Tesco Chilean Red
£3.79 Tesco www.tesco.com
Final flavours of black pepper swamp the light and creamy blackberriness but it’s alright.
Canti Sicilian Catarratto Chardonnay 2011
£4.49 Co-op www.co-operative.coop (down from £5.49 until September 25)
Like drinking a fruit salad with a swirl of cream.
Canti Sicilian Negromaro Zinfandel 2011
£4.49 Co-op www.co-operative.coop (down from £5.49 until September 25)
Tastes of violet, sloe, plum, liquorice and blackcurrant. A little sharp.
Devil’s Rock German Riesling 2011
£4.75 Co-op www.co-operative.coop (down from £6.75 until September 25)
Devil’s Rock is a reliable brand that always produces some very drinkable wines. This one tastes like a light fruit mousse. Pleasant.
Paula's Wines of the Week starting 20th May 2013 - 20 May 2013
Paula's Wines of the Week starting 7 May 2013 - 07 May 2013
Paula's Wines of the Week starting 29 April 2013 - 29 April 2013
Paula's Wines of the Week starting 22nd April 2013 - 22 April 2013
Paula's Wines of the Week starting 15th April 2013 - 15 April 2013
Campaigns & Issues
National Award Scheme Launched
THE ELDERLY Accommodation Council (EAC) National Housing awards for Older People 2013 are now in full swing
This year will be the fourth year that the awards have been held, and they aim to put residents in older peoples housing right at the centre of the assessment and award process.
A new formula for the awards has been launched this year which combine an entertaining nomination process with a Resident Consultation and already it is proving to be a great success.
Top designer and celebrity chefs join Prostate Cancer UK in leading the fight against the disease
Prostate Cancer UK is urging the nation to dust off their vintage tea cups, grab their rolling pins, get baking and hold a 1940s themed Tea For Victory party in order to raise vital funds to help the 250,000 men in the UK living with prostate cancer.
One of Britain's most acclaimed designers and vintage supporters, Wayne Hemingway, has exclusively designed 40s-style materials, including bunting, table cloths and cake stands, available for people to use at their tea parties.
Top class celebrity chefs, including Nigella Lawson, Rick Stein, Levi Roots, Ken Hom, Thane Prince, Jo Pratt, Angela Hartnett and BBC Masterchef winner Mat Follas are also showing their support for Tea For Victory by creating recipes to inspire the nation. People can read these and hear more from the chefs about why they are getting involved, by visiting www.prostatecanceruk.org/tearecipes.
Competitions & Fun
Win a set of Quartet goodies - plus the DVD and Soundtrack!
Discover a warm, fun and bittersweet look at growing old disgracefully, orchestrated by a British ensemble of acting maestros, as the number one UK box office smash hit comedy QUARTET comes to Blu-Ray, DVD and digital download on 6 May 2013.
To celebrate the release, we are offering four lucky winners the chance to win a Quartet merchandise bundle which includes: a DVD, a soundtrack by Decca records, a branded gardening set and 4 packs of plant and vegetable seeds! Each pack of seeds is matched to a character. Varieties include Cayenne pepper, Tomato, Sunflower and Poppy.
Win a prize at home or away in this month's prize draw with Silver Travel Advisor!
Enter now and you could win a prize at home or away! How about a 7 night break for 2, with flights included, in beautiful Slovenia? Or a trip to London’s glitzy theatreland, staying in a 4* hotel? Both fabulous treats which must be won!
Silver Travel Advisor is a friendly website packed with advice, tips, information and honest reviews written by and for silver travellers (aged over 50). A team of advisors are on hand to answer queries (for free), and you can share your own experiences too.
Health & Wellbeing
Active life for a healthier you
Active Life is a collective of friendly, knowledgeable and experienced health and fitness professionals, all of whom share a passion for helping people develop and maintain a healthier lifestyle.
Based in Southend on Sea, Essex, our activities range from gentle yoga, relaxation and pilates to circuit training, exercise to music, keep fit, dance classes, running groups and Nordic walking.
We cater for all abilities, working mainly with Adults aged 50 and over but also tots to teens, mums, dads, and whole family groups.
Property & Finance
New EU Tax Would Hit Millions Of Pensioners And Investors
The EU's controversial Financial Transactions Tax (FTT) would "hit the pensions and investments of millions of hard working people" and would not exclusively target "so-called City fat cats," warns the boss of the world's largest independent financial advisory firm.
Leisure and Lifestyle
Take the 20p test for safe motoring
Most UK motorists are pretty clueless when it comes to tyre tread safety, a new survey has revealed.
The vast majority of motorists are simply unaware of the absolute minimum legal tyre tread depth for their cars or vans.
In a new nationwide survey by the breakdown service Autonational Rescue, just 38% of motorists knew that the correct minimum legal tyre tread depth is in fact 1.6 millimetres.
Flying the flag for the best English beaches
Keep Britain Tidy names England’s 147 award-winning beaches for 2013
From Whitley Bay to Clacton, Margate to Torbay, England boasts some of the best and cleanest beaches in the world.
Today, Keep Britain Tidy is announcing the winners of the 2013 Blue Flag and Seaside Awards. In total 55 beaches have gained the Blue Flag and 113 have picked up the new Seaside Award (formerly Quality Coast Award).
Have you noticed that that those advocating rises in pension levels to absurd levels like this are all very much younger and have no experience of the ageing process?